“The Eyes are the window to your soul”
Beyond the surface Information they can't report (subconscious behavior)
More than web traffic tracking Information that can't be observed
VISUAL PATHS ACROSS AN INTERFACE
What attracts attention?
Where should important content be placed?
What is the typical explorative pattern?
Do users understand the architecture of the website?
What parts of the interface do users miss?
How much time is required to earn relevant information?
Which features are seen the most?
Which part is seen in the beginning?
How much time is spent on each part?
CLICK BEHAVIOR DATA
What is clicked on?
What is looked but not clicked on?
“We tell you the whole story”
Gathering objective data on the user experience to improve
of your website
- Identification of strenghts and weaknesses (placement of the buttons, unclear menus, confusion over labelling, troubles in finding relevant information..)
- Improving of usability: user-friendly interfaces, easy to browse website, likelihood to stay and buy
- Comparation between old and new interface and among competitors
Positive User Experience (increasing satisfaction and reducing exit rates)
Easy to use (reduced errors and bounce rates)